A National Organisation With Multiple Pages Needed One Desk to Keep Up With the News and Run Every Page.

The organisation speaks to the public through multiple pages, with a small team of staff and admins. News moves fast, and every post has to be right before it goes out.

3 a daybriefings, gathered from a curated set of sources

The Problem

Posts Went Out by Hand, Page by Page

The team had the people and the message. What it lacked was one place to see the news, shape a response and get it signed off.

News and updates arrived from many places, so staff spent hours finding what mattered.
Every page was posted to separately, by whoever had the login.
Drafts and approvals were scattered across chats and a crowded planning board.
No one could see in one place what was going out, where, and who had signed it off.
There was no written guide for how staff should post.

What We Did

A Private Desk for the Whole Team

News and updates from a curated set of sources are gathered into one place through the day, and a short briefing lands three times a day. Staff start a draft from the fullest version of a story, send it up for approval, and admins approve or return it from their phone. Each post goes out to the right pages, with a record of who said yes.

How It Works, Week to Week

Through the day, news and updates are gathered into one place and kept fresh.
Three times a day, a short briefing says what matters and what may need a response.
Staff draft a post from the fullest version of the story, in the organisation's voice.
Admins approve on their phone, or send it back with a note.
A summary lands at 7 am and 7 pm, and a report follows every month.

The Desk · ApprovalsExample

Open Day This Saturday
Drafted by a staff member · Main page, Youth pageWaiting

Thank You to Our Volunteers
Drafted by a staff member · All pagesWaiting

New Office Hours
Drafted by a staff member · Main pageWaiting

7:00 am summary sent to admins.

Try it. The example uses made-up data.

Content Aggregation

News and updates from a curated set of sources, in one place.

Briefings

Three a day, short and plain.

Drafting Desk

Drafts that start from the full story, in the right voice.

Approvals

Every post signed off before it goes out.

Roles and Logins

Everyone has their own login and role.

Policy and Training

A written social media policy, and training for the team.

The Result

One Desk, Every Page, One Record

3 a daybriefings

Everypost signed off before it goes out

2 a daysummaries, at 7 am and 7 pm

15 minbetween refreshes, all day

12 of 12data checks accurate in the last audit

Monthlyreports in plain words

What Changed

Staff start from the story, not from a search.
Admins see everything waiting in one place, and approve from anywhere.
There's a record of every post and who signed it off.
New staff learn from a written policy, not by guessing.

Our work with them began in 2025; the desk went live in September 2026.

What It Could Do for You

More Than One Page, Brand or Location?

One desk keeps your team up to date, lets them draft and approve in one place, and keeps a record of who said yes to what.

Start Your Brief