A Resort Needed to See Its Campaigns, Guest Messages and Costs Without Chasing Anyone.

A resort with rooms, dining and events, marketed on Facebook and Instagram. The content was being made, but the team couldn't see it in one place, and guests' questions were slipping through.

+103%Instagram reach per month, compared with the six months before

The Problem

Good Work, Scattered Everywhere

Good work was being made. It just wasn't always reaching guests on time, and the team couldn't watch it happen.

Campaigns were shared as files and messages, so the team never had one current view.
Planned posts sometimes never went out, and nobody noticed until later.
Comments and guest messages, including room enquiries, waited on each platform without a reply.
Ad costs paid on the resort's behalf were collected by hand, receipt by receipt.
Reports came as files, not something the team could check on any day.

What We Did

A Private Portal in the Resort's Own Look

Every campaign is a page the team can comment on, then a calendar of what's going out, guest messages to answer, ads running now, monthly reports, and every cost with its receipt. Shoots are directed by us and every photo and reel is finished to one look. Approved posts are scheduled and checked before they go out.

How It Works, Week to Week

Each campaign starts as a presentation page the team can comment on, post by post.
Once approved, every post is scheduled, with brand checks on every caption.
Guest comments and messages show up in the portal, and replies go out from it.
Ad spend and every charge appear with their receipts, and one total shows what's owed.
Every Monday a short summary email; every month a report in plain words.

The Resort's PortalExample

Holiday Season
12 posts and 4 reels · on nowOn now

Spa Weekend
6 posts · approvedPlanned

Summer Stay
Report readyDone

Try it. The example uses made-up data.

Campaign Pages

Every campaign as a page, with feedback on each post.

Directed Shoots and Reels

Shoots directed by us; reels with motion, finished to one look.

Calendar

Everything going out, day by day.

Messages

Guest comments and messages in one list, answered from the portal.

Ads Now

What's running and what it has spent.

Reports and Bills

Monthly reports, a live month so far, and every cost with its receipt.

The Result

More Reach, More Engagement, Lower Cost per Click

+103%Instagram reach per month

+86%Facebook engagements per month

2.6×engagements per Facebook post

2.9×engagements per Instagram post

+68%new Facebook follows per month

US$0.04per ad link click

What Changed

The team sees every campaign, message and cost in one place.
Posts go out as planned, checked before they're published.
Guest questions are answered from the portal.
45 posts and 18 reels across 4 campaigns were planned and scheduled ahead.

Months since the work began in March 2026, compared with the six months before. Results include paid promotion.

What It Could Do for You

Want Your Whole Team on the Same Page?

Your own portal shows what's going out, what guests are saying, what it cost and what it brought in. No more chasing.

Start Your Brief